Twisted Tales
Simple since the start.
Role: Art Direction, Copy, Design
The Problem
Highlight the enduring value of Snyder’s of Hanover pretzels by appealing to moms, reminding them that it’s the go-to snack they can trust for their kids.
The Insight
Every child has a unique personality and interests, yet the lessons they must learn are universal. Nostalgic parents want their children to absorb these values through the classic stories that shaped their childhoods.
The Solution
Like the classic stories we grew up with, pretzels are a timeless staple. Turning snack time into story time helps busy moms create moments that feel as natural and essential as the lessons in those cherished tales. When something stands the test of time, there’s no need to question it—you just pass it down.
Activations
Snyder’s will engage parents and children through pretzel house pop-ups in major cities, featuring all-day taste tests and ticketed storytime sessions complete with character meet-and-greets.
On the final day of the pop-up, storybook characters will tour the cities on branded sightseeing buses, inviting people to the pretzel house for a special event featuring the reveal of a limited-edition flavor.
