Hidden Gems, True You
Find Your Travel Persona, Discover Hidden Gems, & Get Rewarded for Being You.
Role: Art Direction & Design
Concept for BBDO NY client Wells Fargo
Art Direction in collaboration with: Sean Guzmán
The Problem
People are using other credit cards for traveling, however, they are missing out on getting rewarded for how they travel with Autograph Journey card.
The Insight
The Discerning Explorer is a four-generation audience, however, age is not what defines their ’travel persona’ but a combination of why and how they travel.
Autograph Journey rewards you for being you, however you travel.
The Solution
Hidden Gems, True You: A social first campaign that draws in new cardholders by helping them find their travel persona and then discover hidden gems to use their card at based on personalized recommendations.
Creative Pitch Deck
